Qualified
Leads. Predictable
Pipeline.

What you receive

• ICP workshop (2h) - define your ideal customer with your team
• TAM/SAM/SOM market potential assessment
• Analysis of top 5 competitors and your market position
• Audit of your existing sales communication (LinkedIn, email, web)
• Identification of key gaps in your go-to-market approach
• 90-day priority roadmap with concrete actions

Ideal for

Companies approaching outbound for the first time, companies with low conversion rates, or those planning entry into a new market.

Delivery

3-4 weeks from kickoff. Includes final discovery document and live presentation of findings with your team.

What you receive

• LinkedIn profile optimisation for your key accounts
• ICP definition and targeted decision-maker lists
• Personalised multi-touch outreach sequences (3-5 touchpoints)
• A/B testing of messaging variants
• Weekly pipeline reports with clear KPI metrics
• Dedicated account manager - your single point of contact
• Reply management and lead qualification
• Minimum 8-12 qualified meetings/month

Included in the fee

Outreach tools and all software are included in the engagement fee.

* Sales Navigator licence is not included in the package - the client acquires it separately.

What you receive

• Full-funnel go-to-market strategy and execution
• CRM setup and configuration (HubSpot, Pipedrive, Salesforce)
• Automation workflow - nurturing, onboarding, follow-up
• Sales playbook development and sales team training
• Content strategy and thought leadership programme
• Quarterly business reviews with C-level team
• Unlimited advisory access and ad-hoc support

Ideal for

Companies that want to scale sales without proportionally growing the sales team.

Methodical diagnosis - we don't assume, we measure. Everything begins with a deep understanding of your position.

What we do

• ICP workshop with your team - ideal customer definition
• TAM analysis and realistic reach assessment
• Review of your sales communication and messaging
• Competitive intelligence - positioning analysis of top 5 competitors
• Gap identification against industry best practice
• Channel mix mapping and outreach channel prioritisation

Output

Detailed discovery document with gap analysis, priorities, and foundation for the strategy phase.

Data from analysis converted into a concrete go-to-market plan tailored to your market and target audience.

What we build

• Messaging framework - value proposition per segment and buyer persona
• ICP targeting parameters and criteria list
• Channel strategy - LinkedIn, email, events, inbound
• Outreach playbook with sequence examples
• Content plan for the first 90 days
• KPI framework - what we measure, when and how

Output

Go-to-market strategy document your team can use independently of our collaboration.

Marketing and sales must speak the same language, see the same data, and share the same goal.

What we set up

• CRM configuration or optimisation of your existing system
• Automation workflow - lead nurturing, follow-up sequences, onboarding
• Shared KPI dashboard - everyone on the team sees the same numbers
• Sales & Marketing SLA - defined handoff processes
• Team onboarding on all tools and processes
• Documentation of every process for long-term use

Output

Functional CRM ecosystem that operates without daily oversight.

Active execution every week. No pauses, no excuses. The pipeline grows - we measure and prove it.

What we do every week

• Outreach activation and reply management
• A/B testing of messaging variants and optimisation
• Pipeline review - every lead tracked and documented
• Weekly client report with key metrics
• Hot lead escalation to your sales team
• Continuous strategy adjustment based on data

KPIs we track

Acceptance rate, reply rate, conversion rate (reply → meeting), meetings booked, pipeline value, CAC.

Leave your details and we'll get back to you within 24 hours with a proposal for your selected package.

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